Getting Started: A Task

To make this Boot Camp meaningful, we’re not working with hypotheticals — we’re working with your real world.

The Tools You’ll Be Using

We’ve designed tools to get you to the clarity, confidence and control that frame every pitch.

• VPP — Identify the visceral pain point your audience is truly feeling

• FROTO — Shape the transformational promise only you’ve seen

• Clarity Brief — Distil your thinking into something sharp and shareable

• Outcomes Pyramid — Structure your pitch so it lands with authority

Your Starting Point

You need a topic worth working on — something that raises your heart rate just a little.

We call this your Card Against Humidity™.
It’s the pitch, request, ask, or idea that makes you swallow, hesitate, or sweat.

What Counts

Your Card Against Humidity™ might be:

• Pitching an innovation to senior leadership

• Bringing in a new client

• Asking for a pay rise or changing work conditions

• Selling an idea without sounding salesy

• Proposing a strategic shift that challenges the status quo

If it feels meaningful — but slightly uncomfortable — you’re in the right zone.

How to Write It

Capture it as a short, clear working title. For example:

• Why we need a new approach to partnering

• How X product/initiative will accelerate growth

• Why a short-term budget squeeze leads to long-term gains

• Why I’m requesting a role change / flexibility / pay review

Keep It Close

Once you’ve named it, keep it visible.
You’ll use this exact topic in every exercise throughout the program.

This is your starting point — and your anchor.

See you in the next session.