Building & Delivering Your No-Sell Sales Pitch
IN THIS SESSION
Where You Are Now
By this point in the Boot Camp, you’ve completed:
Your Card Against Humidity™
Your VPP (the visceral pain point only you’ve identified)
Your FROTO (the transformation only you’re promising)
Your Clarity Brief (your one-page strategy for the pitch)
Those three tools give you clarity.
The Outcomes Pyramid helps you turn that clarity into delivery.
What the Outcomes Pyramid Is
The Outcomes Pyramid is the structure you’ll use to build your pitch from the bottom up.
Most people start with:
Their opening line
A clever story
A slide that “sets the scene”
But starting at the top can waste time and dilute clarity.
Instead, the Outcomes Pyramid forces you to start with the end in mind — the outcome you want the audience thinking by the time you finish.
How the Pyramid Is Built
The structure is simple:
Desired Outcome
(What you want the audience to think or believe by the end)Agenda Items
(The three or four topics you’ll cover)Key Points
(The single takeaway from each agenda item)Proof
(Evidence that makes the key point undeniable)Creative Opening + Introduction
(Only once everything else is clear)
Think of it as scaffolding for your thinking.
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Start with the result you want for them — not what you want from them.
This connects to the “to” in your FROTO.
It should clearly express:
“If you do this, you’ll achieve this.”
And it must be missionary, not mercenary — rooted in what benefits them.
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Break your pitch into three or four simple sections, for example:
The problem → The solution → Applying it
Where we are now → Where we want to be → How we get there
These aren’t speeches — they’re labels to keep both you and your audience on track.
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Each agenda item needs one clear takeaway.
One sentence.
Nothing more.
Every key point must connect directly to your desired outcome — no fillers, no tangents.
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Now prove each key point using:
Data
Research
Examples
Case studies
Testimonials
Anecdotes
Benchmarks
Strategic priorities
Proof is always written as dot points, never paragraphs.
Dot points make it easy to refine, move, or prioritise ideas as your thinking evolves.
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Once the logic of your pitch is solid, then — and only then — craft:
A compelling opening that earns attention
An introduction that clearly links the story to the transformation you’re promising
Your opening could be:
A story
A surprising statistic
A relatable scenario
A moment of tension
A lived example of the pain (your VPP)
The goal: make your audience feel the problem before you present the solution.