AI Is Creating a Sea of Sameness — And It’s Making Pitching Harder
Why clarity is your only edge in the age of AI-generated everything
We’re in the middle of an AI boom.
Tools like ChatGPT, Claude, and Jasper are making it easier than ever to churn out pitch decks, marketing content, cold outreach, and strategy docs at scale.
But there’s a cost no one’s really talking about: Everything is starting to sound the same.
This sameness might feel subtle at first—an overuse of the same buzzwords, too-perfect structure, a deck that “looks great” but doesn’t stick. But in a high-stakes pitch, sameness is fatal. It doesn’t matter how polished your idea is if it lands with zero signal.
And as more people outsource their communication to AI, it’s becoming even harder to stand out, connect, and gain buy-in.
The Rise of AI Sameness
AI doesn’t invent. It predicts.
That’s not a criticism—it’s just how large language models are trained: on massive datasets of past content. Their job is to complete patterns, not disrupt them.
The result?
Cliché phrasing: “Revolutionising the way we…”
Predictable structures: Problem → Solution → Benefits → CTA
Buzzword-laced generalities that feel familiar, but not fresh
It’s the fast track to sounding technically correct and emotionally forgettable.
Why This Is a Problem for Pitching
Earlier this year, we attended an event packed with smart operators—founders, advisors, internal innovators. Almost everyone we spoke to had a crisp, confident line about the problem they solve.
But when we asked:
Who exactly is this for?
What do your best customers believe?
Why now?
...the conversation stalled.
They weren’t missing passion.
They were missing precision.
In pitching, clarity of audience isn’t a “nice to have.” It’s the hinge that buy-in swings on. If you can’t show people you understand them, you’re not getting them to move.
The danger with AI isn’t that it makes your pitch worse.
It’s that it makes your pitch blend in—just when you need to stand out.
We’re Not Saying “Don’t Use AI”
We use AI every day.
And we recommend our clients use it, too.
But how you use it matters.
We’re not saying “don’t write your pitch with AI.”
We’re saying: don’t outsource your thinking to it.
That’s exactly why we built Pitchcraft—a pitch strategist in your pocket.
It’s not about making your words fancier.
It’s about helping you:
Understand your audience
Structure your pitch around alignment, not performance
Anticipate and handle objections before they surface
Used well, AI can make your thinking sharper.
Used carelessly, it’ll dilute your signal until there’s nothing left to say.
Missionary Pitching in an AI World
At Pitch Camp, we teach what we call Missionary Pitching. It’s a direct alternative to the high-performance, hard-sell tactics that dominate most boardrooms and sales trainings.
Missionary pitching is built for:
Reluctant pitchers who hate selling
Overlooked experts whose ideas keep getting lost in the noise
Change-makers who need buy-in, but keep hitting resistance
The No-Sell Sales Pitch method puts trust and clarity first. It works because it refuses to sound like everyone else. And in an age of AI sameness, that might be your biggest advantage.
Key Takeaways
AI won’t ruin your pitch—but it might flatten your voice.
Clarity > polish. Audiences respond to relevance, not just refinement.
Pitching isn’t performance. It’s a signal. And sameness kills signal.
Your POV is your edge. AI can help you sharpen it—but it can’t define it for you.
As more people turn to AI for their pitch writing, everything is becoming cleaner, faster… and indistinct.
That’s your opening.
Don’t avoid AI—just be strategic in how you use it.
Build your argument. Know your audience.
And if you're going to use tools, use ones that sharpen your clarity, not just your grammar.
We built Pitchcraft for that exact reason.
👉 Learn more about Pitchcraft